KOREA
PREMIUM
Buncheong Teaware
This plate and teapot are set in a single tone to achieve uniformity, while the tone of each tea cup varies, making them the focal point of the set.
PRODUCT DETAIL-
- Excellent cultural
Product Program -
The Excellent cultural Product Program grants the “K- RIBBON” mark in the shape of a traditional Hanbok knot to excellent cultural products that possess Korea's unique cultural values. It is aimed at creating a “Korea Premium” concept through systematic management and brand marketing activities
- Excellent cultural
Excellent
Cultural
Products
IN KOREA
Hangeul Balancer
- A decorative object that doubles as a toy (ottugi) that returns to an upright position no matter how it is pushed over. Inspired by the shapes of Hangeul vowels and consonants.
Mother-of-pearl Hangang River magnets
- A set of magnets featuring a stylized depiction of the Hangang River. The pastel tones of the mother-ofpearl pieces beautifully portray the river’s water.
Aekjureum-po coat
- Aekjureumpo (a type of traditional Korean overcoat with some creases added in the armpit) for men has frillery that is very cute and feminine, so it is a charming item that can be made to a fashion item for women. Using these features, this piece is designed as a one-piece coat for women to give a sense of elegance and class similar to that coming from wearing Hanbok.
GeunJeongJeon Design Tapes
- A set of tapes that are stacked (bottom to top) according to the order in which visitors view Geunjeongjeon, from the eye-level flower-latticed doors to the rafters at the top of the roof.
Seum Series – Coffee and Espresso Cups
- This lacquered tableware boasts impressive formative and aesthetic elements. Lacquering adds antibacterial and preservative properties to the cups.
YEONGJO DAHAM
- A tangerine tea native to Jeju Island that was a favorite of King Yeongjo. Delicious and nutrient-rich due to mixing of dried tangerine peels, an ingredient mentioned in Principles and Practice of Eastern Medicine, with ginseng, cinnamon, and ginger. Packaged in muslin tea bags using the traditional way of wrapping medicinal ingredients.
Da-po Vest
- Traditional peony blossom patterns have been printed on the fabric of Hanbok using digital techniques to modernize the beauty of Korea. This vest has a design that can be worn every day, which not only makes it practical but also enables us to enjoy our tradition in everyday life.
Soso Jar
- The reinterpretation of traditional ceramic comes in small sizes of traditional ceramic bottles; moon jars, prunus, and gourd vases. Although small, the objects embody a traditional Korean aesthetic.
Boksoondoga Makgeolli
- Traditional rice wine naturally homebrewed in earthenware without preservatives or artificial fermentation starters. It was used as the official wine of the Korea Pavilion’s opening event at the Expo Milano 2015.