KOREA
PREMIUM
Buncheong Teaware
This plate and teapot are set in a single tone to achieve uniformity, while the tone of each tea cup varies, making them the focal point of the set.
PRODUCT DETAIL-
- Excellent cultural
Product Program -
The Excellent cultural Product Program grants the “K- RIBBON” mark in the shape of a traditional Hanbok knot to excellent cultural products that possess Korea's unique cultural values. It is aimed at creating a “Korea Premium” concept through systematic management and brand marketing activities
- Excellent cultural
Excellent
Cultural
Products
IN KOREA
K-Dress
- A modern reinterpretation of a traditional wedding dress, as red was chosen as the most alluring color among the five traditional colors. The simplified design allows you to remove the outer asymmetrical skirt for a more casual look.
Moire Dress
- A hanbok-inspired dress made of Hansan ramie, a traditional fabric of Korea, woven with silk for an elegant finish. The natural pleats create a hanbok-like silhouette, while the bead detail features Korean patterns.
Clothes of the Wind
- A dress first showcased at the 1996 Paris Pret-a-Porte finale, where designer Lee Young Hee debuted. “Clothes of the Wind” was uniquely designed with a multicolored, brush-dyed skirt and well represents the beautiful curvature of hanbok dresses.
Haute Couture Hanbok
- A haute couture hanbok featuring a jeogori top made of natural-dyed Hansan ramie and an outer skirt designed to reveal the beautiful patchwork-patterned underskirt. The black and yellow color combination adds a chic element.
Sochangui Long Coat
- Long coat inspired by loungewear worn by Joseon-era nobility and later also worn by commoners as outerwear. Redesigned as casual long coat for women.
16th Century–Inspired Court Dress
- A traditional top redesigned with a modern silhouette. Can be worn like a suit jacket for formal occasions.
Cheolrik Dress
- A luxurious dress inspired by the official uniform for Joseon-era civil and military officials and redesigned to transcend traditional hanbok design. The pleats allow for greater mobility, while the cinched waist creates an hourglass figure.
Baram
- Sheer outerwear inspired by the sensuality and layered aesthetic of traditional hanbok. You can mix and match colors depending on how you layer your ensemble.
Men’s dopo coat
- Men’s coat inspired by a gentlemen’s gown worn by Joseon-era scholars and made more distinctly fashionable by adding a floral print while preserving the original elegant silhouette.